This week I have been reading the book "The Great Unravelling" by Paul Krugman, 2008 Nobel Economics prize winner. This statement really struck me for entrepreneurs.
....The whole point of a market system is supposed to be that it serves consumers, providing us with what we want and thereby maximizing our collective welfare. But the history of English food suggests that even on so basic a matter as eating, a free market economy can get trapped for an extended period in a bad equilibrium in which good things are not demanded because they have never been supplied and are not supplied because not enough people demand them.
Ask yourself is your widget/service really serving the wants of consumers.
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