Fill a need

You know, this blog is created to "fill a need" that I have seen in Sweden. For already or want to be entrepreneurs filling a need will be a recurring theme in many of the blogs that follow. Many want to be entrepreneurs believe the way forward is best attempted by creating a product or widget/service and then seeking a need. This path is fraught with dangers. "Build it and they will come" may work in the movies but as many budding entrepreneurs over history can bare testament to this can lead to disaster.